It begins with a story angle to communications of ideas with visuals that produces passions.
ART DIRECTION
- Oversee artistic aspects of campaign to visually encourage engagement between customers and brand products
- Bring clarity and definition to overall project outcome and guide on how to evoke the right emotional message to particular groups of audience
- Create visual connection from sight to experience through various mediums according to client needs
STYLE EDIT
- Create, develop and present editorial content for story-telling of new products by contextualization
- Produce authentic product reviews, on project-base or long-term relationship with brands
- Deliver “How to Style” series to inspire audience on potential purchase
LIFESTYLE EDIT
- Design lifestyle content with tasteful refinement, matching the aesthetics of brand
- Deliver unique and feasible ideas of shooting location, outfits, props, etc. for hotel, travel, and living style.
- Partner up with international publication and media to produce advertorial/editorial content